Top Chinese travel trends to watch for in 2015 | Corporate Business Travel | Scoop.it

China has been having a transformative impact on the way the global travel industry operates, finances, and markets itself, and 2015 promises to be a year where brands and organisations marketing to Chinese start looking at them as travellers, beyond just shoppers. This article extracts the top 12 trends that Gary Bowerman discusses in his recent business book, "The New Chinese Traveller: Business Opportunities from the Chinese Travel Revolution." Insights include the fragmentation of Chinese outbound tourism and the quest for new experiences as well as experienced travellers taking advantage of more direct flight routes to a greater spread of destinations. Click here to learn more.


Via Tourism Australia